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Case Study

Intuative customer journeys have made customer satisfaction increase for The National Saddle Centre.

The National Saddle Centre

Services: Website design, User journey optimisation, Managed hosting, E-commerce
Industry: Equestrian e-commerce

Background.

The National Saddle Centre takes pride in delivering a comprehensive saddle fitting experience. As experienced horse owners and riders, the team understands the importance and value of selecting the right saddle for both horse and rider.

With a team comprising two SMS Master Saddle Fitters and one SMS Qualified Saddle Fitter, the centre provides a professional and independent service to ensure optimal performance.

Additionally, a carefully curated selection of products is available through the online store to meet a variety of needs. The National Saddle Centre collaborates closely with manufacturers, researchers, and other industry professionals, offering advice informed by current teachings, scientific research, and extensive personal experience.

The Challenge.

  • Insecure website
  • Slow page loading times
  • Poor support
  • Difficult to update content
  • Confused user journeys
  • Product catologue out of date and messy data
  • Out of date design

The Solution.

  • Move website to secure hosting
  • Rebuild the website with improved user journeys
  • Update product catalogue with correct meta data
  • Improved produt catalogue user interface (filters, sorting, categories)

We approached Weaving Webs to help us rebuild our website because we wanted to improve the customer experience.  We worked with them to create a new e-commerce website which is fast, secure, and more user-friendly. The improved e-commerce features and streamlined customer journeys have makes shopping far easier for our website visitors. The team was professional, efficient, and a pleasure to work with. We highly recommend them!

Jo Beavis – National Saddle Centre

Outcomes.

  • Less admin time spent managing product catalogue and customer orders
  • Improved customer satisfaction
  • Increased opperational efficiency

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